Summary

One-sentence executive summary to serve as a clickbait / teaser to entice someone to read it, including a vertical industry.

Objective

Maximize boutique agency customer engagement with optimized outreach to build sales.

Plan

Compare metrics from social media, email campaigns, and individualized contact to set mix, narrow focus, and create targeted connections for 1:1 sales opportunities.

Results

• Email campaigns gained outsized engagement vs all other outreach metrics. Strategic shift to steady email outreach, establishing brand, content offerings, and interaction opportunities for long-term growth.
• Yearly metric success growth, tracking significantly higher vs industry norms. Average email opens = 30% with single engagement/click stats as high as 80%.
• Bonus brand positioning as smart, savvy industry player as long-term event planning partner.

Notes

Slow build sales category. Event planning timeline = 18-24 month cycle; pre-planning and concept generation at least one year horizon before that. Relationship plus content validation critical to ensure sales.